Journal

Notes from the work.

We write when we've learned something specific, not on a schedule. Most of these come out of an audit where we found the same thing for the fourth time and decided to write it down properly.

№TitleTopicPublished

01Should you rebrand, or just fix what you have?Branding · Alignment11 Sep 2026Read → 02Your brand looks different everywhere. Here's how that happened.Brand Alignment11 Sep 2026Read → 03Who owns your domain? A five-minute checkDigital AssetsComingSoon 04Setting Thaana on the web without breaking itBrandingComingSoon 05Your Google Maps pin is probably in the wrong placeBrand AlignmentComingSoon 06The account recovers to a phone that doesn't existDigital AssetsComingSoon 07What AI assistants say about your businessDigital MarketingComingSoon 08What to do the day someone resignsDigital AssetsComingSoon

Build note. Two articles are written in full. The remaining six are briefed in the content deck and ship on a fortnightly cadence after launch.