Property & Construction

The shape of it here

Construction and property businesses build their reputation on what they've completed — and almost never own the evidence of it properly. Project photography gets taken by whoever was on site with a decent camera. Ten years later the firm has a portfolio it can't prove it's allowed to publish.

Development names are their own problem. A tower gets named during planning, the name appears in the press, and someone registers the domain before the developer does.

What we usually find

• Portfolio photography with no written release from the photographer, and sometimes none from the client whose building it is
• Project and development domains registered by third parties, occasionally by brokers who noticed a planning notice
• Joint-venture branding with no agreement about who owns the mark afterwards
• Source files for completed project branding lost with the supplier who made them
• A real-estate platform whose page title is a keyword string rather than a brand line

What we do about it

• Photography rights audit across the whole portfolio, with written releases obtained retroactively where possible
• Development name clearance before the name goes public, with domains and handles registered defensively at the same time
• Joint-venture asset agreements — who owns what when the venture ends
• One organised, licensed, versioned project archive; portfolio production with rights secured as part of the shoot

Pillars that matter most: Ⅲ Digital Assets → Ⅰ Branding → Ⅳ Digital Marketing